Job purpose

The Marketing Manager is responsible for supporting new equipment sales and the organization’s marketing efforts.

Duties and responsibilities

• Be a company ambassador and a captivating story teller.
• Manage social media marketing campaigns and day-to-day activities including:

· Develop relevant content topics to reach the company’s target customers.

· Create, curate, and manage all published content (images, video and written).

· Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

· Develop and expand community and/or influencer outreach efforts.

· Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

· Design, create and manage promotions and Social ad campaigns.

· Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Must be able to plan, market and execute trade shows, travel less than 10%.
• Manages subscribed data.
• Manage print media.

Supervisory Responsibilities

This position includes managing direct reports.

Qualifications

Qualifications include:

• High school diploma or equivalent required.
• Associate’s degree preferred.
• 1-2 years of experience in a manufacturing environment preferred.
• Possesses knowledge and experience in the tenets of traditional marketing.
• Demonstrates creativity and documented immersion in social media.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Proficient in Microsoft Office applications (Word, Excel, etc.) and Adobe Suite of creative products (Photoshop, InDesign, etc.).

Working conditions

Work is normally performed in a typical interior/office work environment.

Physical requirements

• No or very limited exposure to physical risk.
• No or very limited physical effort required.